Revenue - profit = expense: Use “Profit First” Principles for Businesses during COVID19 and After. Rolf Neuweiler, consulting CFO, principal at www.a2zCFO.com

Revenue – Profit = Expense: Use “Profit First” Principles for Businesses During COVID19 and After

This article is based on the book “Profit First”, by Mike Michalowicz, and a presentation by Gabriel Dutari about applying the Profit First principles (https://www.youtube.com/watch?v=a1XzaaJBmRQ&feature=youtu.be) About 99% new businesses are started not by financial experts, but by specialists or technicians such as engineers, architects, lawyers, chefs, artists, who are very good at what they do,…

An illustration of economic ups and down during COVID-19, used for "Budgeting and Financial Forecasting during COVID-19", written by Rolf Neuweiler, www.a2zCFO.com

Budgeting and Financial Forecasting During COVID-19

COVID-19 is changing the macroeconomic climates as well as impacting individual entities. Your annual, quarterly and monthly budgets and financial forecast during this uncertain time has become a moving target, as the economy shuts down, reopens, and recovers. Since April, 2020, we have experienced business shutdown, PPP and EIDL loans, and undoubtedly more uncertainties for…

A hand and its index finger on keyboard of a laptop with an image of connected network around a computing cloud hovering above the keyboard, to illustrate cloud-based software for business accounting, an article by Rolf Neuweiler, consulting CFO at www.a2zCFO.com

Cloud-based system can improve accounting operation

Covid-19 has forced many businesses to conduct daily operations online, including accounting and finance. A cloud based system can improve collaboration and efficiencies in financial and accounting consolidation, reporting and teamwork. There are different types of subscription-based Software as a Service (SaaS) for accounting, such as QuickBooks Online, SlickPie, Sage 50, Zero and Kashoo.  A…

Covid-19 and re-assessing financial health of a business, used on a blog article by Rolf Neuweiler, consulting CFO of a2zCFO, LLC., about balance sheet and income statement, Please call me (925) 216-5058 or email: rolf@a2zCFO.com

Time to re-assess your company’s financial health

As our economy is going through dramatic changes due to Covid-19, it is time to re-examine your company’s balance sheet and income statement to make adjustments or even changes in direction in order to survive and thrive.  This article addresses what you need to do in this regard, following my last blog where I talked…

Benjamin-Franklin-on-a-dollar-bill-wearing-a-mask_Covid-19_business-owners-need-to-change-financial-budget-and-business-plan_blog-by-Rolf-Neuweiler_www.a2zCFO.com_.jpg

A Crisis Calls for Changing Financial Budget and Business Plans

The world today is very different than it was 6 weeks ago. Before the Covid-19 lockdown, the U.S. economy was strong, the  bull market was high, and unemployment was low.  As our economy is slowly and gradually opening up, we are facing unprecedented unemployment, business closures, large numbers of people working from home, and many…

CAC, LTV, & LTV to CAC ratios measure recurring revenue business models' scalability, with limits, by www.a2zCFO.com, Rolf Neuweiler, consulting CFO for small businesses. (925) 216-5058 or email: rolf@a2zCFO.com

Customer Lifetime Value (CLV) and CLV to CAC Ratio – Part 2 of 2

In Part 1, we discussed CAC (customer acquisition cost), how to use it and its limitations. In Part 2 here, we will explain about CLV and CLV to CAC ratio. CLV – Customer Lifetime Value CLV (sometimes referred to as LTV) represents the total amount of revenue a business gets from a customer over the…

CAC, LTV, & LTV to CAC ratios measure recurring revenue business models' scalability, with limits, by www.a2zCFO.com, Rolf Neuweiler, consulting CFO for small businesses. (925) 216-5058 or email: rolf@a2zCFO.com

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) – Part 1 of 2

The CAC metric and other related metrics of CLV and CLV to CAC ratio are used to measure companies’ internal operation and investment in marketing and sales, as well as by investors to assess scalability of recurring revenue business models, especially fast growing internet companies such as subscription-based SaaS companies and e-commerce, web-driven businesses.  The…

This photo is part of a blog about revenue, gross, operating and net profits and profit margins by Rolf Neuweiler, consulting CFO. www.a2zCFO.com

Revenue and Profit Margins

In our last blog, we talked about EBITDA and EBITDA margin, and stated that it is better to use both GAAP metrics and EBITDA to determine an organization’s financial health. Under the guidelines of GAAP (generally accepted accounting principles) requirements for corporate accounting, a profit margin is calculated using one of the three principles: gross…

dollars and calculator with plus red button, for calculating EBITDA = earnings before interest, taxes, depreciation, and amortization. EBITDA margin = EBITDA divided by total revenue. call me (925) 216-5058 or email: rolf@a2zCFO.com

EBITDA

What is EBITDA? EBITDA is the abbreviation for “Earnings Before Interest, Taxes, Depreciation and Amortization.”  It is a measure of overall profitability of a business.   How are EBITDA and EBITA margin calculated? EBITA = earnings before interest, taxes, depreciation, and amortization. EBITDA margin = EBITDA divided by total revenue.  EBITDA and EBITDA margin help…