Category Archives: Marketing

(image: Virtual Meeting Online), Get Ready for the Post-COVID-19 Business Reality, by Rolf Neuweiler A2ZCFO illustrates Digital Transformation Post COVID-19

Get Ready for the Post-COVID-19 Business Reality

Accounting Brand Budgeting Business Management Cash flow Consulting Financial forecast Financing Leadership Legal Marketing Profit Strategies

By Rolf Neuweiler 03-28-2021

Digital Transformation Post COVID-19 in the business world will see continued changes in digital transformation, DTC, platform model, brand building and digital marketing. Get Ready for the Post-COVID-19 Business Reality As more and more people are getting vaccinated in the US, and offices are starting to reopen beginning of this summer in 2021, it is […]

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CAC, LTV, & LTV ratios measure recurring revenue business models' scalability, consulting CFO for small businesses. Rolf Neuweiler, A2ZCFO. (image: signing)

Customer Lifetime Value (CLV) and CLV to CAC Ratio – Part 2 of 2

Accounting Business Management Consulting Financial forecast Marketing Startups Strategies

By Rolf Neuweiler 03-29-2020

In Part 1, we discussed CAC (customer acquisition cost), how to use it and its limitations. In Part 2 here, we will explain about CLV and CLV to CAC ratio. CLV – Customer Lifetime Value CLV (sometimes referred to as LTV) represents the total amount of revenue a business gets from a customer over the […]

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