Customer Lifetime Value (CLV) and CLV to CAC Ratio – Part 2 of 2
Accounting Business Management Consulting Financial forecast Marketing Startups StrategiesIn Part 1, we discussed CAC (customer acquisition cost), how to use it and its limitations. In Part 2 here, we will explain about CLV and CLV to CAC ratio. CLV – Customer Lifetime Value CLV (sometimes referred to as LTV) represents the total amount of revenue a business gets from a customer over the […]
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