Category Archives: Startups

CAC, LTV, & LTV ratios measure recurring revenue business models' scalability, consulting CFO for small businesses. Rolf Neuweiler, A2ZCFO. (image: signing)

Customer Lifetime Value (CLV) and CLV to CAC Ratio – Part 2 of 2

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By Rolf Neuweiler 03-29-2020

In Part 1, we discussed CAC (customer acquisition cost), how to use it and its limitations. In Part 2 here, we will explain about CLV and CLV to CAC ratio. CLV – Customer Lifetime Value CLV (sometimes referred to as LTV) represents the total amount of revenue a business gets from a customer over the […]

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