Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) – Part 1 of 2
Accounting Budgeting Business Management CFO Financial forecast Profit margin StrategiesThe CAC metric and other related metrics of CLV and CLV to CAC ratio are used to measure companies’ internal operation and investment in marketing and sales, as well as by investors to assess scalability of recurring revenue business models, especially fast growing internet companies such as subscription-based SaaS companies and e-commerce, web-driven businesses. The […]
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