Virtual Meeting Online, to illustrate "Get Ready for the Post-COVID-19 Business Reality", article by Rolf Neuweiler, 3/28/2021, a2zCFO.com

Get Ready for the Post-COVID-19 Business Reality

Post-COVID-19 business world will see continued changes in digital transformation, DTC, platform model, brand building and digital marketing. Get Ready for the Post-COVID-19 Business Reality As more and more people are getting vaccinated in the US, and offices are starting to reopen beginning of this summer in 2021, it is time for business leadership to…

CAC, LTV, & LTV to CAC ratios measure recurring revenue business models' scalability, with limits, by www.a2zCFO.com, Rolf Neuweiler, consulting CFO for small businesses. (925) 216-5058 or email: rolf@a2zCFO.com

Customer Lifetime Value (CLV) and CLV to CAC Ratio – Part 2 of 2

In Part 1, we discussed CAC (customer acquisition cost), how to use it and its limitations. In Part 2 here, we will explain about CLV and CLV to CAC ratio. CLV – Customer Lifetime Value CLV (sometimes referred to as LTV) represents the total amount of revenue a business gets from a customer over the…