Revenue - profit = expense: Use “Profit First” Principles for Businesses during COVID19 and After. Rolf Neuweiler, consulting CFO, principal at www.a2zCFO.com

Revenue – Profit = Expense: Use “Profit First” Principles for Businesses During COVID19 and After

This article is based on the book “Profit First”, by Mike Michalowicz, and a presentation by Gabriel Dutari about applying the Profit First principles (https://www.youtube.com/watch?v=a1XzaaJBmRQ&feature=youtu.be) About 99% new businesses are started not by financial experts, but by specialists or technicians such as engineers, architects, lawyers, chefs, artists, who are very good at what they do,…