CAC, LTV, & LTV to CAC ratios measure recurring revenue business models' scalability, with limits, by www.a2zCFO.com, Rolf Neuweiler, consulting CFO for small businesses. (925) 216-5058 or email: rolf@a2zCFO.com

Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) – Part 1 of 2

The CAC metric and other related metrics of CLV and CLV to CAC ratio are used to measure companies’ internal operation and investment in marketing and sales, as well as by investors to assess scalability of recurring revenue business models, especially fast growing internet companies such as subscription-based SaaS companies and e-commerce, web-driven businesses.  The…